Congratulations on deciding to build your brand with Fashion Student Online

Fail to Plan, Plan to Fail

Lesson 3, we are introducing you to our business plan…

As a fashion graduate you may have already completed a business plan for an assessment or you may have one you have completed for another objective.

PLANNING.

Getting super clear on what you want to achieve/get/illicit is the first step to success.

It will benefit you to have your previous business plan handy to recap on your thoughts, goals & creative objectives. The biggest difference may be that you are now doing this for real.

Download the roadmap below

Remember:

THIS IS A WORK IN PROGRESS.

Contents

1.0         Executive Summary

1.1         Mission Statement. 4

1.2         Business Description. 4

1.3         Product/Service Features. 4

1.4         Location. 4

1.5         Market Analysis. 4

1.6         Market Strategy. 4

1.7         Key Financial Objectives. 4

1.8         Business Structure. 5

1.9         Human Resources. 5

1.10      Key Objectives. 5

1.11      SWOT Analysis. 5

2.0         Business Eligibility Criteria – NEIS. 6

3.0         Legal Requirements. 7

3.1         Business Registration. 7

3.2         Business Structure. 7

3.3         Licences and Permits. 7

3.4         Insurance. 8

3.5         Record Keeping Systems. 8

4.0         Marketing Plan. 8

4.1         Target Market (Customer Analysis). 8

4.2         Competitor Analysis. 8

4.3         Product/Service. 8

4.4         Product/Service Production. 9

4.5         Marketing Strategy. 9

4.6         Selling and Customer Service Procedures. 9

4.7         Marketing Action Plan. 9

5.0         Business Operations. 10

5.1         Production Process. 10

5.2         Suppliers. 10

5.3         Plant and Equipment. 10

5.4         Inventory. 10

5.5         Technology (Software). 10

5.6         Trading Hours. 10

5.7         Communication Channels. 10

5.8         Payment Types. 11

5.9         Credit Policy. 11

5.10      Warranties and Refunds. 11

5.11      Quality Control 11

5.12      Occupational Health and Safety. 11

5.13      Risk Assessment and Management Plan. 11

6.0         Financial Plan. 12

6.1         Key Objectives and Financial Review.. 12

6.2         Income Projection (Profit and Loss). 12

6.3         Cash Flow.. 12

6.4         Break-Even Analysis. 12

7.0         Human Resources. 13

7.1         Management and Key Personnel 13

7.2         Future Staffing. 13

7.3         Professional Development. 13

8.0         Supporting Documentation. 14

9.0         Business Action Plan. 15

Keep this document handy and you will go back over this business plan every month, adding to it and building on it. We hope you enjoy this journey of creation and self discovery because this isn’t just about building an empire it’s also about you.

xxx

BONUS

Having trouble figuring out what to name your business….??? this little Business name questionnaire may help xx

BONUS

WE DISCOVERED A DIFFERENT KIND OF BUSINESS PLANNING METHOD, CLICK THE LINK BELOW TO DOWNLOAD OUR EXCEL VERSION. YOU WILL NEED TO HAVE EXCEL OR MAC NUMBERS ON YOUR LAPTOP OR COMPUTER IN ORDER TO SEE IT, USE IT AND CREATE YOUR BUSINESS ON IT. BOTH BUSINESS PLANNING DOCUMENTS ARE BASICALLY ASKING FOR THE SAME INFORMATION, YOU CHOOSE WHICH ONE YOU PREFER.